We are currently looking for an Associate Director, Strategic Marketing ADS (m/f/d) to join our Strategic Marketing team in Basel. In this role, you will develop and execute market-led strategies that drive growth for the ADS business platform, with a particular focus on bioconjugates and integrated offerings. Become part of a group that enables its customers to meet some of the greatest challenges in patient treatment and help shape how we bring our capabilities to market. This role requires three days per week in the office.
Tasks
- Lead strategic marketing for an assigned technology area, translating business objectives into go-to-market strategies and actionable 12-month marketing plans
- Gather and analyze customer, market and competitive insights to inform strategic planning, market segmentation, positioning and sales targeting
- Develop compelling value propositions for bioconjugates and selected integrated offerings, clearly demonstrating how Lonza’s capabilities address customer needs
- Collaborate with sales, operations, R&D and other business stakeholders to shape new offerings and coordinate impactful market launches
- Develop targeted marketing campaigns and customer-focused content in collaboration with other marketing functions and subject matter experts
- Monitor campaign performance against awareness and demand generation KPIs and optimize activities to improve results
- Equip sales teams with training, presentations and marketing materials to communicate individual and integrated offerings consistently
- Represent strategic marketing in technology leadership meetings and cross-platform initiatives, aligning stakeholders on priorities and execution
- Coordinate marketing budget planning and allocation for selected initiatives with relevant business platforms and global marketing teams
Requirements
- A university degree in marketing, business, life sciences or a related field
- At least eight years of relevant marketing experience, including strategic marketing and go-to-market strategy development and execution
- Strong business acumen and the ability to translate market insights into clear priorities, differentiated positioning and practical marketing plans
- Experience in market segmentation, value proposition development, offering launches and integrated marketing campaigns
- Strong communication and stakeholder management skills, with the ability to influence and align cross-functional teams
- The ability to manage multiple complex initiatives while supporting day-to-day marketing activities for an assigned technology area
- Experience using Salesforce
- Knowledge of the life sciences industry, particularly small molecules or bioconjugates, is advantageous
Benefits
- An agile career and dynamic working culture
- An inclusive and ethical workplace
- Compensation programs that recognize high performance
- A variety of benefits dependent on role and location
Bist du Teil dieses Unternehmens?
Dieses Unternehmensprofil wurde automatisch erstellt. Wenn du für Lonza Group AG arbeitest, kannst du das Profil jetzt beanspruchen und verifizieren – kostenlos und in wenigen Minuten.